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Sound Mag is an independently printed magazine showcasing and promoting reggae, dub and sound system culture. Sound systems, producers, promoters, DJs, pressers, designers, photographers, film makers, artists, customers, and more have contributed to this culture, and we aim to document them all.

Alongside our regular magazine, we also produce online features here on our website, hubfidub, and videos and guest mixes on YouTube and SoundCloud.

Hubfidub is the online hub of sound mag, which aims to bring the sound system community together to discuss topics, share ideas, interact. It even offers you a wide range of products for you to read, wear or decorate your house with, in our shop.

We also offer memberships for our keen sound system lovers who want to keep updated with the release of each magazine. By becoming a member, every new magazine will be sent out to your address when released. Being a member also means you will pay less for products on, and will be entered into a prize giveaway each month.  As well as many more great perks to come.


The sound system concept first became popular in the 1940s, in the parish of Kingston. DJs would load up a truck with a generator, turntables, and huge speakers and set up street parties. By the mid-1950s, sound systems were more popular at parties than live musicians, and by the second half of the decade, custom-built systems began to appear.


Notable sound system operators in these times were Tom the Great Sebastian, Clement "Coxsone" Dodd, Prince Buster and Duke Reid. 


In the late 1960s and early 1970s, Dub was born and Dub music and toasting introduced a new era of creativity in reggae music by the actions of pioneers like King Tubby, Scientist, Lee 'Scratch' Perry and Prince Jammy. Dub has continued to evolve, its popularity waxing and waning with changes in a musical fashion. It has influenced many genres of music, and its impact can be found in all electronic genres.


The culture of the Sound System was brought to the UK with the mass immigration of Jamaicans in the 1960s and 1970s. Notable UK Sound Systems during this time and into the 80s include Sir Coxsone Outernational, Jah Shaka, Jah Tubbys, Fatman International and Saxon Studio International.


The 90’s was an exciting time for dub, which progressed the style of steppers further during the age of digital production. Aba Shanti-I and Iration Steppas were two sound systems that pushed the limits through this era, playing productions from themselves as well as the likes of Alpha & Omega, Bush Chemists, Disciples, Tnt Roots, Vibronics, Zion Train and more.


During the late 90s, early 00s, Dub and Sound System Culture took another leap towards globalisation by crossing the channel into France. The culture has now grown prominent across France, Spain, Italy and continues to spread, most recently becoming a craze in South America.


Iration Steppas, Aba Shanti-I, Channel One, O.B.F, Mungos Hifi and King Shiloh are amongst the top sound systems that continue to promote roots, dub and sound system culture around the world.

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